Thursday, May 9, 2019

Analysis of the integrated marketing communications mix strategies of Essay

Analysis of the integrated marketing colloquys mix strategies of your chosen smartphone brand - Essay ExampleWith the help of analysis it is noted that Apple Inc. delivered attractive and best character reference product designed for a finest price.Integrated marketing communication (IMC) mix is a work at, designed for managing the consumer familys that front product value. More exclusively, it is defined as cross functional practice for generating and nourishing beneficial relationship with the customers and stakeholders (Koekemoer, 2004). Now the environment of marketing communication is changing aggregated markets have been fragmented, thereby, causing marketers to move from mass selling to segment marketing and shifting from mass media towards focused media. Integrated marketing communication activities think a forward flow of communications. Producers communicate to the wholesaler, the retailer, and the end consumer. Resellers correspond to customers. Backward communicat ion flow too exists but is crucial to understand markets and customers (Anderson and Vincze, 2006). The main aim of this report is to analyse the integrated marketing communication mix strategies of Apple Inc.The main elements of communication procedure are the sender, encoding center, receiver, medium, decoding, and feedback. A clear intellectual of all these elements helps to design an effective communication programs (Jacobson, 1999).Sender Sender is a person who starts the communication process by thinking about the idea to have a conversation with the receiver. During the communication, the body language, vocabulary and the phonation tone of the speaker influence how the receiver accepts the message (Jacobson, 1999).Encoding It is an act of creating an idea reachable to the ideal mass. Before the message or an idea could be conveyed to receiver or the people, the sender requires encoding the message in a suitable code (Cleary, 2004).Medium Once the idea of sender are trans lated or encoded, they are conveyed in the structure of message. Messages could

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