Self-imposed medical stresses Essay Example

Self-imposed medical stresses Paper In this paper, the focus will mainly be on the medical stresses experienced in flight that are self-imposed. The effects of drugs and alcohol on the ability to make decisions will also be discussed. Most pilots experience medical stresses during flight but the most surprising thing is that they could have avoided this complications. The reasons that one exposes him or herself to such situations differ depending on the individual but the end result is the same: putting lives in danger. The common mistake done by the pilots is taking on a very heavy workload and then using stimulants to help them cope. The body takes care of itself naturally but when placed in an environment where it cannot do this it becomes unable to function properly. To deal with this, pilots tend to use stimulants which are a short time remedy. This tends to very dangerous for them and their clients or co-workers yet it can be avoided. The other problem is that they self-diagnose, treat and prescribe for themselves medication that may not be appropriate for their working conditions. In the book â€Å"Basic Flight Physiology† (Reinhart R. O. 1996), the author discusses different scenarios that a pilot can find him or herself in that can affect the physiological balance causing malfunctions of the body and brain. In chapter 9 of the book, he starts with an example of Joe whose lack of sleep coupled with the use of coffee and cigarettes almost causes him to have an accident. He is impaired due to the overuse of the body beyond its normal capacity and hence the body rebels. He acknowledges that some conditions are caused by environmental factors but that some are man-made. We will write a custom essay sample on Self-imposed medical stresses specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Self-imposed medical stresses specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Self-imposed medical stresses specifically for you FOR ONLY $16.38 $13.9/page Hire Writer It is important to note that the flight environment is different from the ground environment and hence medication that can be used safely while on the ground may have a different effect when used in a flight environment causing self-imposed medical stresses. These can be summed up in the acronym DEATH (Drugs Exhaustion Alcohol Tobacco and Hypoglycemia). Although there are other causes of stress like problematic relationships, these are the major ones. The effects of the use and presence of any of these factors depends on an individual and this leads to controversy over how much they affect the physiological wellbeing of a pilot.

Controversies Between Church and State essays

Controversies Between Church and State essays Controversies Between Church and State During the Middle Ages, church and state leaders had many battles. Some who were involved were Holy Roman Emperor Heinrich IV and Pope Gregory VIII; King II and Archbishop Thomas Becket; King Philip IV and Pope Boniface VIII. Their situations were all related by the fact that they were all controversies between an emperor or king and the Catholic church. The Holy Roman Emperor Heinrich (Henry) IV and Pope Gregory VIIIs struggle was centered on by investiture. Henry invested many bishops at his own will even though Gregory had banned investiture by laity. Henry felt his investiture of bishops was necessary to the control of his kingdom, so he kept on doing it. Gregory responded to this by excommunicating Henry. Henry later apologized and received the Popes forgiveness. Out of humiliation, he chased Gregory out of Rome and elected a new pope. King Henry II made his close and dear friend Thomas Becket Archbishop of Canterbury in hopes that since he and his friend were so close, Becket would give some power over the Church to Henry. Instead, Becket refused to do Henrys bidding and became a fierce champion of the independence and rights of the church. In 1170, Becket was killed during a church mass by four of Henrys knights. Henry surrendered to the Pope, who threatened him with excommunication. Thomas Becket was later named a saint and is a symbol of the struggle between church and state. Pope Boniface VIII believed that the Pope, whomever he may be, was always in higher power than the reigning king or emperor. Boniface issued a bull saying kings could not tax cler...

Common Editing and Proofreading Marks in Composition

Common Editing and Proofreading Marks in Composition When your instructor returns a composition, are you sometimes puzzled by the abbreviations and symbols that appear in the margins? If so, this guide should help you decipher those marks during the editing and proofreading stages of the writing process. Common Proofreading Marks Explained The following proofreading marks have a brief explanation of the definition your instructor is likely trying to convey for your revisions. ab: Abbreviation  (Use a standard abbreviation or write out the word in full.) ad: Adjective or adverb  (Use the correct form of the modifier.) agr: Agreement  (Use the correct ending to make the verb agree with its subject.) awk: Awkward expression or construction. cap: Capital letter  (Replace a lowercase letter with a capital letter.) case: Case  (Use the appropriate case of the pronoun: subjective, objective, or possessive.) clichà ©: Clichà ©Ã‚  (Replace the worn-out expression with a fresh figure of speech.) coh: Coherence  and cohesion (Make clear connections as you move from one point to the next.) coord: Coordination  (Use coordinating conjunctions to relate equal ideas.) cs: Comma splice  (Replace the comma with a period or a conjunction.) d: Diction  (Replace the word with one thats more precise or appropriate.) dm: Dangling modifier  (Add a word so that the modifier refers to something in the sentence.)   emph: Emphasis  (Restructure the sentence to emphasize a key word or phrase.) frag: Sentence fragment  (Add a subject or verb to make this word group complete.) fs: Fused sentence  (Separate the word group into two sentences.) gloss: Glossary of usage  (Check the glossary to see how to use this word correctly.) hyph: Hyphen  (Insert a hyphen between these two words or word parts.) inc: Incomplete construction. irreg: Irregular verb  (Check our index of verbs to find the correct form of this irregular verb.) ital: Italics  (Put the marked word or phrase in italics.) jarg: Jargon  (Replace the expression with one your readers will understand.) lc: Lowercase letter (Replace a capital letter with a lowercase letter.) mm: Misplaced modifier  (Move the modifier so that it clearly refers to an appropriate word.) mood: Mood  (Use the correct mood of the verb.) nonst: Nonstandard usage  (Use standard words and word forms in formal writing.) org: Organization  (Organize information clearly and logically.) p: Punctuation  (Use an appropriate mark of punctuation.) apostrophe : colon , comma -   dash . period ? question mark quotation marks  ¶: Paragraph break  (Begin a new paragraph at this point.) //: Parallelism  (Express paired words, phrases, or clauses in grammatically parallel form.) pro: Pronoun  (Use a pronoun that refers clearly to a noun.) run-on: Run-on (fused) sentence  (Separate the word group into two sentences.) slang: Slang  (Replace the marked word or phrase with a more formal or conventional expression.) sp: Spelling  (Correct a misspelled word or spell out an abbreviation.) subord: Subordination  (Use a subordinating conjunction to connect a supporting word group to the main idea.) tense: Tense  (Use the correct tense of the verb.) trans: Transition  (Add an appropriate transitional expression to guide readers from one point to the next.) unity: Unity  (Dont stray too far from your main idea.) v/^: Missing letter(s) or word(s). #: Insert a space. wordy: Wordy writing (Cut out unnecessary words.) ww: Wrong word (Use a dictionary to find a more appropriate word.)

Journal entries 1 and 2 Assignment Example | Topics and Well Written Essays - 1000 words

Journal entries 1 and 2 - Assignment Example After the preliminary greetings and a few questions on his part about my background (both educational and social), which I later figured out was to make him comfortable as well, we got down to the interview. The questions I asked were not direct hence required further explanations after the â€Å"yes† or â€Å"no† and this is what made the interview take long. All the questions were structured in such a way that they would eventually provide answers my objectives without having to necessarily ask directly. The challenges he provided that the nurse educator encountered when performing his roles were from both a subjective and objective view and since he had an experience of over thirty years as a nurse educator, these views were from a professional eye. According to him in his interview, there were many challenges some which were easily solved and expected but others which were unexpected, unsolvable and which had made quite a few number of the nurse educators opt to change career, move to another specialty of nursing and others leaving nursing all together after losing their license to practice (especially those that could not keep their professional and personal involvement with student apart) (Clarke, 2006). The biggest of these challenges was time management especially since one had duties as a teacher, a faculty member, other administrative roles and even the personal life. Other than that, the other challenge was on ensuring cultural competence and gender sensitivity when teaching and even socializing since students and faculty members had different cultural beliefs (I am experienced in this area and it will not become a problem to me). The nurse educator also had the challenge of ensuring that the teaching was fostering the cognitive, affective and even psychomotor development in line with the nurse educator competency and roles (Bastable, 2008). The other minor challenges included: coming up with an unbiased

Analyzation of literary devices as demonstrated in the lyrics of a Essay

Analyzation of literary devices as demonstrated in the lyrics of a song - Essay Example You just need to find that moment to shine.† In his review of the song, Lamb clearly explains what it is that influenced the song and how amazing it was that Katy Perry was able to take a complex passage from a Jack Kerouacs novel The Road and turn it into a song that transcends all generations and eras of time. He describes the song in great detail and analyzes both the pros and cons of the song. Songfacts takes a behind the scenes look of the making of the song â€Å"Firework† and the inspiration behind the song and music video. It features interviews with the song composer, Katy Perry herself and the director of the music video. In this article, we get a glimpse into the idea and personal reason behind the song and why the song has become an anthem for most people. The article takes a close look at the family background and struggle towards success of Katy Perry. It gives us a glimpse of her failures and her successes on the way to becoming the number one pop icon that she is today. A listing of all the important events that occurred in the life of Katy Perry from the day she was born, her career struggles, and eventual success in the music field. It is an article that pays attention to the little known facts about Ms. Perry that have influenced the singer that she has become. Source for the lyrics to the song â€Å"Firework†. It has a section where readers can leave comments about how the song has affected them or their lives. It helps one truly understand the figurative meaning that the song carries for the common folk. Seeing a firework going off during celebrations gives us a sense of hope and happiness and that is exactly what the song â€Å"Firework† by Katy Perry is all about. Born Katheryn Hudson on October 25, 1984 in California, Katy was the middle daughter of 2 devout Christian minister parents. (Mock and Wang, 2012). The child who showed a love for singing was taken by her parents to Nashville in the

The Racial Relationship Between the Americans Essay Example for Free

The Racial Relationship Between the Americans Essay Agenda: The racial relationship between the American Whites and Blacks has always been an important issue in American society and a hot-discussed topic in modern literature. What we are doing today is to show you the racial relationship between the Whites and Blacks reflected from three famous black authors’ works we’ve learned this semester: Selection from Narrative of the Life of Frederick Douglass, an American Slave by Frederick Douglass, The Negro Speaks of Rivers by Langston Hughes, and How It Feels to Be Colored Me by Zora Neal Hurston. Then we will carry on a comparison between the different recognitions of the relationships from the three works by the three black writers. We will analyze it in aspects of the authors’ era, life background, and finally point out that background and education level is enormously important in changing black people’s view in their relationship with white people. Conclusion Now that my partners have shown you a clear picture of our research, I would like to recap it and give our conclusions. Let’s start by answering these questions: What do they think of the black people? For Frederick Douglass, he thinks that all men should be equal, and due to his personal experience of being a slave (referring to the Narrative we have learned in class), he firmly thinks that black people are suffering greatly. And they should fight against white people for freedom. He also points out that education is the key for African Americans to improve their lives. For Langston Hughes, he holds the view that Black people have also been through civilization and everything which makes them strong and beautiful, thus black people should be proud of their identity. For Zora, she puts optimistic tone in describing black people’s life. She thinks there’s peace and prosperity in black people’s life. There shouldn’t any racial problems. Then let’s see what do they think of white people? For Frederick, white people are cruel slave owners who neglect the rights of black people and restrict their freedom. So he fights with the whites in the  Narrative, and get freedom. For Langston, he comes from a family of a mix race, and his grandmother has always instilled in her grandson a lasting sense of racial pride, to be proud of the black identity. For Zora, whites are not generalized as cruel racists and beasts. Hurston transcends the boundary of race and depicts them on the premise that they are humans who are specific and of differences, not that they are whites. What do they think of the relationships of the blacks and the whites? * For Frederick Douglass: contradictory, enemies, afraid of white * For Langston Hughes: unharmonious, should be respect and self-proud * For Zora Neal Hurston: just human, praise black identities, Finally we can come to the conclusion that different era and education background plays an important role in the three authors’ view of relationships between blacks and whites.

Faith and Reason within the Holocaust Essay -- Essays Papers

Faith and Reason within the Holocaust One of the greatest horrors of the 20th Century was the extermination of over 6 million Jews and 5 million others during the Holocaust. In the face of this atrocity many have wondered how such a tragedy transcended in a supposed "civilized" European society. What role did religious institutions play in the prevention or lack of prevention of the horrors inflicted by the Nazis? How did the German government create, within a reasoning public, acceptance and even support for the extermination of a people who previously were considered equals? The inhumanity of the Holocaust was procured with effective use of propaganda on the German people who were willing to support anyone who could return Germany to the thriving time prior to World War I. The Holocaust was able to sustain vitality during the war because of the Westà ­s ignorance and indifference of the horrendous reality that was the Holocaust. The murder of millions at extermination camps such as Auschwitz and Dachau was the end result of a series of events that did not develop through extraordinary circumstances, but rather from an educated German and Western societiesà ­ abandonment of their responsibility to the minority. Ordinarily, one would expect that any acts of injustice to a person would be found morally wrong by religious institutions. However, in Europe, Jews historically had a difficulty functioning within a Christian society. The vision that people could live together peacefully despite religious differences was a New World concept that had not found its way into Europe during the 1930à ­s. A great deal of Germanyà ­s population was Protestant; furthermore, they were Lutherans. As followers of Lutherà ­s principleà ­s... ... this widespread lack of compassion for the other Jews, the Nazis were able to fulfill one of their goals before their final fallà ³the extermination of over 75% of the German Jewish population. In the hours before his suicide, Hitler consoled himself with this while the rest of the world questioned how such an atrocity had manifested. Endnotes: 1. Rita Steinhardt Botwinick, A History of the Holocaust: From Ideology to Annihilation (Upper Saddle River: Prentice Hall, 1996), 19. 2. Adolf Hitler. The Jewish Peril. Rpt. in Rogers, 396. 3. Rita Steinhardt Botwinick, 84. 4. Rita Steinhardt Botwinick, 76. 5. http://serendipity.nofadz.com/cda/niemoll.html> 6. Joseph Goebbels. The Jews Are to Blame. Rpt. in Rogers, 405. 7. Christopher R. Browning, Ordinary Men (New York: Harper Perennial, 1992), 179.

A Prryhic Victory Analysis

ENGL 2, MWF 12:10 Jordan Morgan November 9, 2012 â€Å"A Pyrrhic Victory† Analysis For years there has been the never-ending controversial issue regarding condom being distributed within the United States high schools. January 8, 1994, Anna Quindlen publishes her article, â€Å"A Pyrrhic Victory,† in the New York Times, where she states that not allowing condoms to be distributed in high schools is self-defeating, harmful to students, and inconvenient for parents.Quindlen attempts to persuade readers, but is not completely successful. Quindlen provides a rhetorical example that is intended to demonstrate a need for condom distribution within the schools. She, then, introduces Dr. Cohall as an authority figure and explains that the opt-out idea, from the previous example, is likely to be used. Quindlen provides raw numbers about sexually transmitted diseases and gives specific examples that are intended to demonstrate that parents are not adequately teaching their childr en.Furthermore, she claims that many of her opponents live in Fantasyland and then provides a specific example that is intended to demonstrate this. Finally, Quindlen claims that condoms are not the real issue, but deeper parent-child difficulties are. Quindlen was aiming for a specific reaction from the reader. Her main goal is to persuade the reader enough that they will end up viewing her opinion on condom distribution as if it were their own. Because her article reaches out to readers of all ages, she is hoping that it would move her readers into taking action upon this issue.She wants students in high school to starting demanding that their schools provide them with condoms, and she hopes that those who are faculty at schools stand up and start distributing them. As a result of her article, Quindlen is hoping to make a difference just by publishing her article. In the very first sentence of Quindlen’s article she says, â€Å"Pop quiz. † By using his statement she is identifying roles. In school, the teacher is the person who would give a pop quiz after teaching something. So by saying this she creates a subject position that makes her the teacher, and the readers are the students.By stating this phase she is assigning the responsibilities of the teacher and student. Quindlen, as the teacher, has the right to teach that condom distribution is the right thing to do, while the readers are expected to just intake this information as if there are no other options. She provides a scenario of a high school boy who was denied a condom from the school nurse and in result, he got a sexually transmitted disease. After this scenario, she provides a multiple choice question that implies that there is only one correct answer, hers.Although Quindlen has identified who the student and teacher are, her tool fails because students, quite frequently, despise their teachers. By immediately springing a pop quiz on the reader, she has irritated the readers by mak ing them emotionally inferior to her. This tool is inefficient because Quindlen blindsides her readers with unexpected emotion. Quindlen introduces Dr. Cohall, a pediatrician into her article where she refers to him as a â€Å"champion of condom distribution. † Just because Dr. Cohall is a pediatrician does not make him a champion of condom distribution, let alone a champion at all.Pediatricians work with young children who are not sexually active, therefore sexually transmitted diseases would not be present and there would be no reason to be distributing condoms in that profession. Dr. Cohall later states that there were one hundred and fifty cases of sexually transmitted diseases within the three high school clinics that he put on in 1992. Quindlen rephrases Cohall’s statement and writes it as â€Å"150 cases† to purposely catch the readers’ attention and to make them react as if that is a large number of cases. Also, these cases could possibly be a rep eated case for the same person.For example, one student can have five cases, another could have three, and so forth. This number misrepresents how many students are reporting sexually transmitted diseases. Also, Dr. Cohall does not state the total number of students at each of the three schools. There could be two hundred students and one hundred and fifty cases could have a sexually transmitted disease, or there could be one hundred and fifty cases out of two thousand students. The total number is not explained which weakens her argument. She also represents the number of cases combined within three schools, which means that each school has approximately fifty cases.That does not sound nearly as outstanding as what she stated. Dr. Cohall is simply providing raw numbers, which leaves a lot of uncertainty. If Dr. Coholl had reported his numbers as a general population he would have a much higher authority. Therefore, Dr. Coholl has little creditability and is not much of a resource f or Quindlen. Quindlen refers to Dr. Cohall, again, and tells the story of what happened to a girl whose mother found out that she is sexually active. According to the teenage girl, her mother found her birth control pills, seized her by the throat and said, â€Å"I brought you into this world; I can take you out of it. After this threat, the girl squeezed out of her mother’s grip and jumped out her window to escape her mother and in result, broke her leg. Quindlen uses this story as an example of her idea of parent-child sex talks. This example is not logical. The reason the girl was trying to escape her mother in the first place is because she feared for her life, so it would make no sense for her to turn around and risk her life by jumping out of the window. Again, this source is not credible. The typical parent approaches this subject in a very sensitive matter and avoids attacking their child.Due to the fact that her source in not credible and her example is too extreme, Quindlen’s argument is flawed and ineffective. Quindlen explains the problems she has with ABC Network because they have removed the commercials about condoms during primetime television. ABC complained that condoms were too inappropriate for family-oriented television, when in fact, the condom commercials were mild and informative. Quindlen provides an analogy between condom commercials and the primetime television show Roseanne. She states that the show is much more candid about sexual activity than the condom commercials.Roseanne shows the indiscrete sexual relationship between her and her husband. Roseanne’s sister, Jackie, is known on the show for having one night stands and being openly lesbian. Quindlen claims that ABC is being hypocritical in the sense that they are showing Roseanne on the, so-called, family-oriented network during primetime, but refuses to show mild condom commercials. Quindlen makes an efficient argument by stating that children are left mor e curious about sex after watching Roseanne than they would be after seeing a condom commercial.This analogy does support and strengthen her argument in her article. In her article, Quindlen shows a persona of superiority and sarcasm. She clearly proves in the first paragraph that she feels the reader is ignorant and that she, being superior, must teach the reader the correct way to think. Quindlen is only weakening her argument by implying that her readers need to be taught what to think. Quindlen is showing her sarcasm by say things, such as â€Å"Don’t you just love those mother-daughter sex talks? † not only to entertain readers, but to also entertain herself.Her persona comes across as arrogant when she uses sarcasm in certain situations. For example, a girl throwing herself out of a window should be a tragic event, but Quindlen is sarcastic about it which makes it seem as though she is not taking it seriously. Sarcasm, used correctly, can be effective, but in thi s case, it was facetious. When talking about serious matters such as sexually transmitted diseases and condoms, readers are stuck questioning Quindlen’s egocentric persona instead of focusing on the matter at hand.In her New York Times article, â€Å"A Pyrrhic Victory,† Anna Quindlen takes her stand on condom distribution in high schools throughout the United States. She claims that we are harming students by not distributing condoms in schools, and that it shouldn’t be the parents’ responsibility because they are too ignorant to handle the situation. Her attempt to persuade the reader of her beliefs is flawed and ineffective. She starts the article by providing a subject position that creates emotions within the reader against Quindlen personally. Her statistics from Dr.Cohall are incomplete and her reference to the girl in the story involves a source that is not credible. On the other hand, she does provide a strong analogy about Roseanne and condom com mercials, but it is not strong enough to compensate for the rest of the weaknesses throughout the article. Finally, Quindlen’s persona of sarcasm and superiority harms her argument by creating questions and doubt within the reader. Quindlen fails to convince readers that condom distribution is essential, and irritates the reader by pointing out their incompetence.

Ethnic Market Essay

With mounting western influence and focus on revival of traditional Indian fashion elements, diversity in India sees many faces. To maintain the dignity of the culture and to provide a platform to small Indian brands, future group initiated ethnocentrism concept by opening ethnicity store in Ahmedabad, Gujarat. This initiative has provided new format insights to organized retailers to expand their horizons in highly volatile Indian consumer oriented market. A new format has always been a challenge to any retailer to sustain into the market. In the changing face of market, to regain preference of consumers towards nationalized brands, can be looked from a confronting angle. This created an anxiety in the mind of researchers and inspired them to undergo the research to understand the ethnicity concept. Ethnicity format is studied based on the first ethnicity store set up in the city of Ahmedabad, Gujarat and glimpses are taken from the second and third store set up in Mumbai and Pune respectively. Research is secondary followed by primary in nature. This paper gives insights into the overall set up of ethnicity format that includes differentiating Criteria’s of ethnicity in comparison to regular retail formats based on observation at the store. Questionnaire based survey is also performed to get opinion on ethnicity store and paper gives insights into preferential category for purchase for future developments Consumers have given a very good response to the new concept. Along with shopping, experiences of consumers’ with the format have given a lasting impact on their mind-set. Further Raja market, Rani Market, Thoda aur market are found attractive to consumers and have gained good preference of consumers followed by Sona-chandi market Chota India and Ghar aangan market. The insights into concept development and suggested potential extended formats of ethnicity may readily work as a pillar to stand into the market for new retailers. Keywords: Ethnicity, Ethnocentrism, Organized Retail, Nationalized brands. Introduction Indian fashion industry is moving towards westernization due to high level of acceptance of foreign brands by the consumers. Due to this ,western brands are getting a wider platform than the ethnic brands across the country. As a result, national/ethnic products are even overlooked by consumers and time may come that such products may disappear from the market. To protect the Indian heritage, Future group took up the maiden initiative to provide a space to Indian products and brands under its own name and fame Future Group, India’s leading business house with strong presence in retail sector, launched a new retail format, family lifestyle store – Ethnicity, in Ahmadabad to market ethnic brands and products of India in 2008. This chain is a major family format developed after the launch of *Professor, G. H. Patel Post Graduate Institute of Business Management, Sardar Patel University, Vallabh Vidyanagar. **Assistant Professor, N. R. Institute of Business Management (GLS-MBA), Gujarat Technological University, Ahmedabad. Pacific Business Review International 2 highly successful family formats like Pantaloons, Big Bazaar, and Home Town. The new store format that has been billed as ‘Everything Indian, seeks to promote ethnic brands, ranging from ethnic and fusion wear, Jewellery, handicrafts, home decor, beauty products to accessories and gifts. ‘ Thus ethnicity showcases a large number of small Indian brands under one roof. Ethnicity besides promoting the culture of ethnic products, provide a modern platform to augment the presence of the retailers into the industry. Research Objectives †¢ †¢ †¢ To understand the concept of ethnicity as a new retail format To understand differentiating factors of ethnicity store in comparison to the modern retail stores. To understand the consumers’ preference towards the new format. Scope of the Study The study has explored the concept of ethnicity. In includes understanding of the theme and concept development, merchandise development and differentiation criteria of format in comparison to existing formats. Further to understand acceptance of the new format, consumers’ preference towards the offerings has also been analyzed Data Collection Sources Secondary data sources have been used to understand the concept the ethnicity. Information has been taken from leaflet provided by ethnicity store of Ahmedabad, and Company website to get insights into ethnicity store of Pune and Mumbai. Articles kept on the websites are also used at the launch of ethnicity. Primary data has been collected through questionnaire to know consumers preference towards the new format. Respondents were the consumers of Ahmedabad who visited ethnicity store. Sample of 100 respondents was administered out of which 94 responses identified as valid sample for the study. Literature Review Ethnic origin has been defined as a group of people who share a common descent, a sense of collective identity and usually a shared cultural heritage and tradition (Crysdale and Bettie, 1973). Ethnicity implies common customs, values, and attitudes within a group of people who are bound by a common cultural identification. Because values reflect a standard or criterion that people use in the guidance of behavior, they act as a norm for ethnic consumer behavior and an influence on many consumption motives. Ethnic Marketing Ethnic marketing is an important aspect of lifestyle marketing, a strategy that tailors a company’s products and services towards the customer’s lifestyles. According to Technopak Analysis, the current market of sarees and ethnic wear stands at Rs 31,000 crore and is projected to grow at 10 per cent to reach Rs 45,000 crore in 2014. Views expressing rationale towards ethnic marketing Mr. Arvind Singhal, chairman of management consulting and retail specialist firm Technopak Advisors (201011) said, â€Å"Overall apparel category spends are rising, with special focus on ethnic wear brands, where many new brands have emerged as market heroes. They sensed the vacuum in the market, ease of entry, and attracted women – the most interesting target consumer, which places the Indian ethnic wear market at Rs. 56,800 Crore, growing at 9% annually†. Govind Shrikhande, customer care associate and managing director, Shoppers Stop said â€Å"Branded ethnic Volume 5 Issue 5 (November 2012) wear is one of the top selling categories in our stores. For the past few years this segment has seen double digit growth,† Mr. Gaurav Mahajan, CEO, Westside, a Tata group company said ,†Indian ethnic wear is an integral part of our customer promise. We widened the Westside range and introduced Zuba, which offers silks and authentic handlooms. This autumn will see the launch of two more brands,† Mr. Rakesh Biyani, joint managing director, Future Group said ,†There is a significant rise in demand for women’s ethnic clothing. There is a big gap between the opportunity and what is being delivered today by organized players. This gap identification generated a lead to cover the untapped ethnic market and future group took up the initiative to establish ethnicity store as a revolution in the existing apparel format. Concept development of Ethnicity Store by Future Group. Store Design Future Group has launched the first of a chain of stores aimed at retailing Indian wear in 2008 in Ahmedabad city. It is the branded ‘Ethnicity’ store that keeps the a range of ethnic and fusion wear, jewelry, handicrafts, home decor, beauty products and accessories and gifts. All the products are India inspired. The store is having a spread over an area of 25,000 to 30,000 sq. ft. Store Objective The apparel labeled as traditional and indoor clothing a decade ago, has laid the foundation for today’s contemporary Indian ethnic chic. Ethnicity proudly follows the Indian values of being sensitive to Ahmedabad city, environment and community. It provides a platform to bring together traditional or ethnic 3 retailers and consumers. It recreates the know-how of a traditional ethnic market in a modern retail format and is an aggregator of the multi-faceted ethnic merchandise and traditional selling practices. It revives and rejuvenates anything and everything that is Indian. It aims to truly open out the urban ethnic market and redefine the scale of ethnic merchandising. Ethnic-Theme Positioning at the Store The concept Ethnicity is not limited to ethnic clothing but it is a destination to get the unique experience. The key differentiator for Ethnicity lies in its 360-degree shopping experience. Ethnicity’s store design reflects a distinctly ethnic character – visual merchandising tools include artifacts, paintings and decor pieces from Rajasthan, Orissa and Gujarat. â€Å"Visual merchandising at ethnicity is like the synopsis of a story book†. Ethnicity has gone the â€Å"Desi way (Highly traditional)† to become attractive and communicative. It is vital to not only be a differentiated retailer but also to draw out the true essence of the products. Branding in ethnic wear has been led by region of origin of the product like Benaresi sarees, Lucknowi kurta, Kutchchi Bandhani. The store is colorfully designed and the flashiness gives it an ambience of luxury and festivity. Atmosphere at Ethincity Store Atmospheric at ethnicity store is a reflection of Indian heritage. Instead of halogen lights, everywhere light is reflected by lanterns. Instead of room freshener or perfumes, a raw fragrant of essential oil from flowers known as attar is used to mesmerizes the entrant and bring them to the Indian culture. All the racks for display of merchandise are developed from wooden and outside decoration is of handicraft, which gives a reflection of Indian art. Instead of having all the racks or shelves for display, few of the merchandise is displayed on cot. Store assistants are dressed in ethnic kurtas for refreshments, Coconut water is served in a lorry (Cart) which gives a flavor of typical Indian culture, on the road serving. Pacific Business Review International 4 Use of multi colors, art and fancy designs, air fragrance and traditional lightings give all time festival feeling experience. market. Chosen name for the market is based on arterial language of India. With the theme of ethnocentrism, the collection represents only Indian brands in all the merchandise. Merchandise at Ethnicity Store. All the offerings are divided into a â€Å"Niche name† of Overall Analysis of Ethnicity Store Table 1 Store Sections Generic category name Ethnic name at ethnicity store Women’s wear category Rani market-everything ethnic for women Men’s wear category Raja market-everything ethnic for men Kid’s wear category Chota India market Jewellery/ accessories Sona –chandi market- ethnic Jewellery Home accessories Ghar –aangan- ethnic ideas for your home Stationary/medical items Thoda aur- ethnic accessories and more Source: http://www. indiaretailing. com/organising-ethnic-retail. asp Data Analysis Regular formats of organized retail stores have their specific offerings. While ethnicity store has differentiated the same to give a new experience to the consumers. Based on observation at ethnicity store, the following comparison has been made to derive the differentiation criteria Table 2 Comparative Analysis: Organized Regular Retail Format V/s. Ethnicity Format Parameter Organized Retail Organized retailOutlet outlet Theme A move culture Objective To give exposure to western To give platform to Indian brands culture dynamics and appeal to ethnocentrism Size of the outlet Large size Comparatively small size Structure Vertical departmentation Horizontal departmentation. Availability of brands Global brands Only Indian brands Atmospheric Exclusive halogen lights lantern /yellow lights towards Ethnicity Store Ethnicity store western A move towards Indian legacy Volume 5 Issue 5 (November 2012) 5 Decoration No additional decoration Fully decorated with colors, lamps, handicraft ,puppets etc. -looks like all time festival Music Western songs Indian instrumental Fragrance Room fresheners Raw fragrant of essential oil from flowers known as attar Shelves Racks Along with racks Traditional village themed cots with four legs Merchandise division Products are separate Gender wise product bundling. Apparel gets displayed in one section, accessories other section, footwear another section and so on e. g. Raja market includes apparel ,accessories ,footwear addressing men. Rani market includes apparel, accessories, footwear for women Merchandise name English names Traditional Indian names Store assistant’s dressing Western formal wear Traditional Indian kurta Packaging Plastic printed bags Paper bags with traditional look Merchandise Western outfits western designs and indo- Indian traditional embroidery work outfits with Shoes Mojaris and chappals Indo-western painting Handicraft Cosmetic products. Natural ayurvedic products and aromatherapy Perfumes Incense stick, fragrances Light chandelier Candles and Lantern Artificial jewellery Stone work, Kundan jewellery Refreshments Food court with multi cuisine Small push cart/lorry with coconut water Deliverable Shopping Experience attar, natural Source: Primary data collection through observation Analysis of Consumers Preference Towards Ethnicity Store: Consumers survey has been performed to get insights into their experience towards the format with the help of questionnaire. Respondents were the consumers who visited the ethnicity store. Pacific Business Review International 6. Figure 1 Consumers’ Preference towards the Market based Merchandise at Ethnicity Store with Mean Rank ( where 1 is least and 5 is maximum) 0 1 2 3 4 5 4. 25 Raja Market 4. 02 Rani Market 2. 80 Chota India 3. 20 Sona Chandi Ghar Aangan 2. 05 4. 15 Thoda aur Source: Primary data collection through questionnaire Consumers’ preference towards the ethnic theme based markets is analyzed to know the preferred market. This analysis is aimed at developing the market to increase the preference †¢ †¢ †¢ †¢ Consumers are highly satisfied with Raja Market offerings followed by Rani market and thoda aur market. New introductions in thoda aur market like lamps, candle and fragrances, ayurvedic products etc have grabbed attention of people which gives a lead to introduce more unique and Indian traditional items. Sona chandi market has got a good response. Thus it can be interpreted that fashion accessories in ethnic look are keeping tune with the ethnic garments. As per consumers opinion, Chota India is yet to gain preference may be because of traditional designs that are not preferred more for kids in †¢ comparison to western attractive outfits with cartoon characters Again as per consumers opinion, Ghar aangan is also yet to gain preference may be because of bed sheets, utensils, toys , purchase for rituals like puja ka saaman etc. have pre-existence of established unorganized market. Volume 5 Issue 5 (November 2012). 7 Consumers’ Preference towards Ethnic Products for Three Most Preferred Markets Figure 2 Preference has been Analyzed towards Offerings for Females as Rani Market Source: Primary data collection through questionnaire Fusion wear and Mix & Match are able to attract consumers as it is a new and unique base of ethnic products. As Saari, salwaar kamiz have become a common purchase and many platforms are available to address the demand, preference is found at the moderate level. Figure 3 Preference has been Analyzed towards Offerings for Males as Raja Market Source: Primary data collection through questionnaire In men’s wear traditional wear in the form of Jodhpuri, Chudidar and kurtas along with traditional mojaris have attracted consumers to larger extent Pacific Business Review International 8 Figure 4 Preference has been Analyzed towards Offerings for Thoda Aur Market Source: Primary data collection through questionnaire Full range of Fragrances and Candles & Incense has been introduced by ethnicity store. It has got extra ordinary preference of consumers. Thus it has contributed towards maintenance of Indian legacy Consumers preference towards Aromatherapy Aromatherapy is the use of aromatic plant oils, including essential oils, for psychological and physical wellbeing. Aroma therapists blend therapeutic essential oils especially for each individual and suggest methods of use such as topical application, massage, inhalation or water immersion to stimulate the desired responses. Aroma therapy oils may include : †¢ Peppermint – Digestive disorders †¢ Rosemary – Muscular pains, mental stimulant †¢ Sandalwood – Depression, anxiety and nervous tension †¢ Sweet orange – Depression and anxiety. †¢ Tea tree – Respiratory problems, antifungal, antibacterial and antiviral †¢ Lavender – Headaches, insomnia, burns, aches and pain Ethnicity store has provided the platform for Aromatherapy. Full range of essential oils has been displayed to generate the awareness and preference towards the same. It is aimed at generating awareness towards ayurvedic medicine in the arena of allopath for better and secure treatment. Ethnicity has taken maiden initiative to mould the consumers psychology towards naturopath. (Graph on next page) It can be interpreted from figure-5 that first hand response has been satisfactory with 49% for. Aromatherapy and thus it enjoys the potential to increase the preference in future. The atmospheric of traditional products is supporting the purchase of traditional way of health supplements. The advice and explanation given along with the product has played important role in making realization to go for natural products Volume 5 Issue 5 (November 2012) 9 Figure 5 Preference has been Analyzed for Aroma Therapy Source: Primary data collection through questionnaire Figure 6 Analysis of Consumers’ Satisfaction towards Ethnicity Store: Consumers’ level of satisfaction towards the differentiated offerings has been analyzed. Such analysis is aimed at identifying the most appealing differentiation for future positioning of the store and developing the strategies that may lead to future satisfaction Competitive Assessment Matrix with Mean Rank ( Where 1 is least and 5 is maximum) Regular Organized Retail Formats and Ethnicity Store Consumers’ satisfaction on competitive assessment matrix 0 1 2 3 4 5 4. 05 4. 95 Theme 2. 30 2. 60 Price 3. 25 4. 00 Variety 3. 94 4. 35 Display 4. 00 Experience Source: Primary data collection through questionnaire Keys : Regular organized retail outlets Ethnicity store 5. 00 Pacific Business Review International 10 †¢ †¢ †¢ †¢ †¢. Competitive assessment matrix depicts that ethnicity theme is highly appealing to the people. The differentiation point of giving experience to the consumers than only to provide a platform for shopping is getting correct positioning in the mind set of consumers as it is applauded by consumers with the mean rank of 4. 95. Unique display of ethnicity is highly appreciated by consumers in comparison to regular organized retail formats. On the dimension of variety ethnicity is lagging behind in comparison, the contributing reason may be limited number of Indian brands into each category. As far as pricing is concerned none of the outlets satisfied the consumers expectation. It brings out the fact that price structure is too high. Here opportunity lies with ethnicity store to discriminate pricing strategy to get competitive edge over other formats. It might be feasible to reformulate the pricing strategy due to nationalized brands. †¢ †¢ †¢ †¢ †¢ Suggestions †¢ Major Findings †¢ †¢ †¢ Ethnicity is indeed a revolutionary move towards consumers’ ethnocentrism. National players have also joined hands with the big retailer and accepted the opportunity to address the mass market. Thus it has contributed to a greater extent in providing a wider platform to small retailer of India. Further is has contributed towards generating awareness of ethnic products and brands of allover India which were not noticed by the consumers and importance was not realized by consumers. It is an absolutely unique model into organized retail formats. Everything starting from atmospherics to collection of brands, merchandise display and packaging is uniquely positioned with the nationalized theme. It provides a feel-good factor and thrilling experience to the consumers. Consumers are getting attracted by the theme and getting exposed and penetrated by ethnic products. Today consumers look for fashionable clothes. National brands which were not recognized earlier, have provided a platform of fashion to explore Consumers are highly satisfied with Raja Market offerings followed by Rani market and thoda aur market. Fusion wear, Mix & Match, Jodhpuri,Kurtas, Chudidars, Mojaris and fragrances ,candles and incense are able to get preference of people. Aroma therapy is able to get good welcome form the consumers. Ethnic designs are getting acceptance in the form of novelty. In all this innovative concept well applauded by consumers as they are getting exposed to all the variety and designs of products of all the corners of India under one roof. †¢ †¢ †¢ More Indian retailers should be motivated to provide huge collection of ethnic products in the categories of mens’ wear and women’s wear to provide more varieties. There is a need to increase the range of aroma therapy offerings to increase the awareness and consumption. Fragrances, candles and incense offerings have brought Indian values back in the preferences. This has showcased a very good business potential as a whole. There is a need to provide more and more offerings into the segment with more and more varieties. Potential revolutions into existing format of ethnicity for India. Format can be expanded by introducing specialties of major states/cities of India †¢ Rajasthan market – Art & craft †¢ Jamnagar market-Bandhani Volume 5 Issue 5 (November 2012) †¢ †¢ †¢ †¢ †¢ †¢ †¢ †¢ †¢ †¢ †¢ Bangalore -Silk garments Chennai- Pearl jewellery Kerala market-Spices Format can be expanded by introducing specialty food of major states/cities of India it may help to give a back shift to the consumer trend which is moving towards western food Gujarati food Punjabi food South Indian food Rajasthani food North Indian food Kathiyawadi food Potential revolutions into existing format of ethnicity for other countries. It has been witnessed that countries are getting specialized into technological innovations but spread of such innovations into the same continent reflects questionable behavior of consumers. Many a times it is because of lack of awareness. Such type of format may provide a common platform to explore the small innovative products at consumer end E. g. European countries. Fashion based Ethnicity- As fashion industry is one of the major growing industries in Europe, all fashion statements can be displayed under one platform †¢ Fashion statement of Italy †¢ Fashion statement of France †¢ Fashion statement of United kingdom Technology based ethnicity- Technical Research& innovation driven countries, all innovations can be displayed under one platform †¢ Big to small innovative products of Finland. †¢ Big to small innovative products of Germany †¢ IT & Renewable technology based products from Sweden †¢ Electric technology innovations of Netherland E. g. Asian Countries 11 Technology based ethnicity †¢ Robotic technology based innovative small to big products from South Korea & Japan References Crysdale and Bettie, 1973, Retrieved from, http:// www. manifolddatamining. com /html /products/ ethnicmarketing. htm on 15/02/2012 Anuradha Shukla, Ethnic wear market booms in India retrieved from http://wonderwoman. intoday. In/ story/ethnic-wear-market-booms-in-india/1/ 88440. html http://indiatoday. intoday. in/story/ethnic-wear-marketto-grow/1/124981. html retrieved on 06/02/2012 koregaonparkplaza, pune (2011) retrieved from http:// w w w. k o r e g a o n p a r k p l a z a . c o m / s t o r s details. asp? id=77&catid=1&st=1 retrieved on 06/ 02/2012 Runul Vashistha, (2009) retrieved from http:// www. indiar et a iling. com/ R et ailC oncep t _ details. aspx? Id=58 retrieved on 02/02/2012 Pooja nair, (2009). retrieved from http://ahmedabad. metromela. com/Lamps+and+ethnic+ wear+at+. Ethnicity/article/3183 retrieved on 15/02/2012 Shailesh Shah, (2012). Ethnicity: Towards organising ethnic retail, retrieved from http: // www. indiaretailing. com/organising-ethnicretail. asp retrieved on 02/02/2012 http://www. pantaloonretail. in/pdf/ethnicity_karigari. pdf Reference Book Jr. Churchill Gilbert A. , Lacobucci Dawn, Israel D. , (2009),†Marketing Research- A South Asian Perspective†, India Edition, Delhi: Cencage Learning. Additional material Leaflet circulated at ethnicity store 12 Glossary Attar: A fragrant of essential oil typically made from rose petals Ayurvedic: It is a Hindu system of traditional medicine native to India and a form of alternative medicine. Ayurveda can be defined as a system, which uses the inherent principles of nature, to help maintain health in a person by keeping the individual’s body, mind and spirit in perfect equilibrium with nature Bandhani: A process of patterning cloth by tie-dyeing in which the design is reserved on the undyed cloth by tying small spots very tightly with thread to protect them from the dye especially popular in Rajasthan and India Chappal: An item of Indian footwear, similar to a flipflop with a toe strap Chota (India market): Younger, junior child related products. Pacific Business Review International Kundan Jewellery: Kundan is a traditional Indian gemstone jewelry, a method of gem setting in a jewellery piece, consisting of inserting gold foil between the stones and its mount, usually used to create elaborate necklaces believed to have originate in royal courts of Rajasthan and Gujarat. It is the oldest form of jewellery made and worn in India Kurta: A knee-length, collarless shirt worn over pajamas by men in India Mojaris: A style of South Asian handcrafted footwear mostly using vegetable-tanned leatherproduced in India Organized retail: Organized retail has been defined as a network of similarly branded stores with an element of self service Raja (Market): A prince, chief, or ruler related products in India Rani (Market): Indian princess related products Ethnicity: Ethnicity implies common customs, values, and attitudes within a group of people who are bound by a common cultural identification Saree: a dress worn primarily by Hindu women; consists of several yards of light material that is draped around the body Ethnic groups: A group of people who share a common descent, a sense of collective identity and usually a shared cultural heritage and tradition Sona-chandi (market)-Gold & silver related products/jewellery Ethnic Marketing: Ethnic marketing is an important aspect of lifestyle marketing, a strategy that tailors a company’s products and services towards the customer’s lifestyles Ghar -aangan (market):Home decoration related products Handicraft: Items made by hand, often with the use of simple tools, and are generally artistic and/or traditional in nature . They are the objects of utility and objects of decoration. Incense stick: It is composed of aromatic biotic materials, which release fragrant smoke when burned Thoda aur (market): somewhat more than the existing here in the context of more than the regular offerings.

Lillian Hellmans Little Foxes essays

Lillian Hellmans Little Foxes essays Anton Chekhov is a Russian writer. He was born in 1860 in Taganro, Russia. His childhood was spent in the slums of a poor neighborhood. He and his brothers worked long hours in the shop owned by his father. Later, he develops pleurisy in his lungs which develops into tuberculosis. One year later, his father went bankrupt. His father had always dreamed of a better life, and had recently moved into a better house on a better street. To escape from being thrown in prison for not paying his debts, his father took part of his family and fled to Moscow. Anton stayed behind in Taganro. While in Moscow, his fathers family sunk even deeper into debt. They were living in a basement in the slum area of town. In 1879, Anton graduated from the university and went to Moscow to study medicine. During this time, he wrote short stories, and drew comical sketches to help support his family. While he was in Moscow, he and his best friend would save their money to go to the local theater. Later, they made their way back stage, and were asked to perform in some plays. This was the beginning of Antons theatrical performances. Even though he began his medical studies in Moscow, his great love was writing short stories and plays. Subsequently, he became famous in the literature field, but in 1889 his health was deteriorating. By being a doctor, he knew that he had tuberculosis of the lungs and the intestines. Later, in 1901, while writing The Three Sisters, he returned to Moscow to be married to Olga, an actress who had leading roles in several of his plays at the Museum Art Theater. During their marriage, they wrote numerous letters back and forth. Chekhov was now in constant pain and would tire easily while writing. He decided to travel with Olga to Berlin to see a specialist, but the treatment only provided temporary relief. He died on July 9, 1904. ...

Essay About Yourself

Essay About Yourself What Is a Personal Essay? A  personal essay  is a kind of narrative essay where the author tells about a certain life incident or something that has had a significant impact on him or her. It may also speak of a lesson learned, or simply express a point of view on some issue, which was of vital importance to the author. The personal essay appears to be one of the richest and most vibrant of all literary forms. ESSAY ABOUT YOUR GOALS If you are looking for personal essay examples here is a great one below. I think I’m starting to finally figure things out. I have to finish two more years of college to get my degree, and I’ve changed majors too many times: From Journalism to Recreation and Leisure Studies, then Psychology and now English. I’ve been all over the place, doing a lot of soul-searching in between, along with plenty of trial and error. It’s taken three years, but I finally figured it out. I want to major in English to become a writer once I graduate. I don’t care if I’m writing directions on computer software, or creating articles, blogs, essays, books or scripts – it doesn’t matter so long as I’m writing for a living. That’s all that matters to me. It’s what I’m good at, and I know I can make a living out of it. For year’s I’ve pushed aside this urge to write, to create, thinking I wasn’t good enough, that it wasn’t for me. What? Did I think I was Faulkner? I wrote in high school, mostly short stories, and plenty of articles for the school and local  paper. I wrote stories for my family and friends, little stories they would read in their free time. But when I got to college, I was led to believe it a futile journey – the one of the writer. The market for writers in the real world was slim or barely existent, I had been led to believe. So naturally I started off college majoring in something practical, where I could write and still make a living – Journalism. I could learn to write like a journalist, writing stories and doing research, conducting interviews. It seemed like a lot of fun, and I could be someone who could actually get paid to write for a living and not have to be a novelist or short story writer and rely on the consumer to buy my prod uct. Then something amazing happened. My grades were less than stellar that first semester. Journalism grades were fine, but it didn’t interest me enough to pursue for four years. I soon changed majors to Recreation and Leisure Studies where I would work with people who had disabilities, a concentration in that major called Therapeutic Recreation. I did that for a year and a half, that major, working summer jobs that would boost my resume, before transferring to another college. There I would start off studying Psychology – as it, in some ways, pertained to my previous major. I had also taken a Psychology course or two, having done pretty well in the courses. But my grades as a Psychology major were terrible, absolutely awful. I was placed on academic probation. It was late in the game, but I was pretty sure I’d never pass Statistics, which was crucial to completing the course of study for a Psychology degree. So I went to my advisor. They noticed the only A’s I had gotten in college were in English classes, writing and literature courses, I mean. This late in my college career, I thought it was time to just pick something, get my degree and get out of there and start my adult life and working career. I was ready to move out and start things. I was more than ready. It was time to graduate. So I chose to major in English. It was tough explaining this move to my family, but after spending the summer reading poetry and writing and thinking about writing and reading, it made sense. I was a right-brained creative, a person who needed art, breathed art and lived it and reveled in it. Art was part of my life. It made sense to study English, to make the move. I’ve always been a writer at the very core of myself, and it is time to embrace that. I’m glad to have made the change. Now I have a few more courses to complete before graduating next year: There is the 400-level seminar class, required by all the English majors. I have to also take a Shakespeare class, a class in the Romantics, and a creative writing class. All of which seem like a lot of fun. But I’m glad to have finally figured this out. All that is left is to graduate and move on. The college thing was fun, but it has run its course. PERSONAL ESSAY WRITING If you need help with personal essay writing contact our support team or place an order and our professionals will write a winning essay for you.

Healthcare Finance and Accounting Essay Example | Topics and Well Written Essays - 750 words

Healthcare Finance and Accounting - Essay Example Seven categories of operating indicators are profitability, price, length of stay, volume, intensity of service, input cost, and efficiency. Both the financial statement analysis and the operating indicator analysis are significant tools because they allow managers to quantify different aspects of the performance of the company. There are several financial ratios that managers can use to assess the financial performance of a business entity. The current ratio is a liquidity ratio that can be used to determine the ability of a company to pay off its short term debt. The basic premise regarding this ratio is that ratios above 1.0 are good. The current ratio is calculated dividing current assets by current liabilities (Besley & Brigham, 2000). Another important ratio is return on assets. â€Å"Return on assets measures how well assets have been employed by management† (Garrison & Noreen, 2003, p. 784). Return on assets is calculated dividing net income by total sales. A third rat io that management can calculate to evaluate the efficiency of a company is the inventory turnover ratio. The inventory turnover ratio tells management how many times inventory has been sold during a year. A high inventory turnover ratio is the desirable outcome. ... al statement analysis is a very useful tool that can be used by managers to draw conclusions about the financial position of an enterprise, but despite its usefulness it also has limitations. One of the limitations of financial statement analysis is comparability of financial data. â€Å"Differences in accounting methods between companies sometimes make it difficult to compare the companies' financial data† (Accounting4management, 2012). An example of differences in accounting methods is the different depreciation methods such as LIFO, FIFO, and weighted average method. A second limitation of financial statement analysis is that it ignores the qualitative aspects of running a company and it does not show changes in the structure of the company (Independent-stock-investing, 2012). An asset can be defined as anything that has value that can be converted to cash (Millionaireacts, 2011). The assets of a company can be used for production purposes. In the retail world the goods ava ilable for sale are assets that can be resold to turn a profit. Goods at retail stores are categorize as inventory. There are different types of assets that are recognized in the accounting books of a company. The assets recognized in the balance sheet of a corporation are referred to as economic assets. Three categories of assets are non-financial produced assets, non-financial non produced assets, and financial assets (Europa). In the balance sheet two categories of assets are current assets and long term assets. Current assets are assets that can be converted to cash easily such as marketable securities and inventory. An example of a long term assets is machinery and equipment. A current asset can be defined as a balance sheet  account  that represents the value of all assets that